In the News

Hamden students help ensure Cheshire woman fulfills her dreams

June 17th, 2013

When Ellinger-Doviak discovered Sweetpea had just about everything but a logo, she decided designing one would be a wonderful project for her students.

So a group of seven Wintergreen students, ranging from fifth to eighth graders, took a day trip to Daymon Worldwide in Stamford, a global branding group that works extensively in food marketing.

Chris Powell, senior manager of Imagery, said students learned about the science of branding — everything from market analytics to the art of creating a brand.

“We really try to make what we do fun,” Powell said.

“Who doesn’t want to find an occupation that’s fun and you can be passionate about, that you’re not dreading going to work every day? And to try to share that with children, I think is a huge opportunity.”

Nicholas Lozowski, a Wintergreen eighth-grader, went to Stamford to help design the logo. He said seven students designed seven logos along with help from Daymon Worldwide employees.

“It means so much to them that grown ups are treating them like intelligent human beings,” Chang-Bryant said. “It’s what kids need sometimes, listening to them and listening to their ideas and giving feedback. It was the nicest experience.”

After the students presented their logo designs to Chang-Bryant, she decided on a mix of two. The students are making revisions, devising a logo that combines a hand holding a plate of food and a cupcake with a pea on top.

Douglas Wardlaw, an eighth-grader, said he felt good helping create a logo for someone who needs help. Daymon Worldwide helped the students create Sweetpeas logo for free.

Douglas said it was a glimpse into a possible career in marketing.

“But now I know it’s what I want to do when I get older,” Wardlaw said.

Click here to link to full article in the New Haven Register